Manual Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis

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Huang, Z.

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  • The enigma of cooperative advertising. Wang, S. Coordination of cooperative advertising models in a one-manufacturertwo-retailer supply chain system. Szmerekovsky, J. Pricing and two-tier advertising with one manufacturer and one retailer. Xie J. Co-op advertising and pricing models in manufacturer retailer supply chains. Xie, J. He has published several articles in the field of operations research and supply chain management and serves as a reviewer for renowned journals.

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    Furthermore he is engaged in consulting projects with partners from different industries. Average Review.

    ISBN 10: 3319116258

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