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Competition demystified : a radically simplified approach to business strategy - EconBiz

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?.

Seller Inventory AAT Not Signed; book. Seller Inventory BTE Bruce Greenwald ; Judd Kahn.


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This specific ISBN edition is currently not available. View all copies of this ISBN edition:. Review : In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.

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New paperback Quantity Available: And his lessons can be applied whether your business is dominated by a single huge player, a handful of roughly equal players, or no one at all. Greenwald, Bruce, and Judd Kahn.

Competition Demystified: A Radically Simplified Approach to Business Strategy

New York, N. Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member. Abstract From the publisher: Since , Michael Porter's classic Competitive Strategy has provided the methodology that most big companies use for strategic analysis. Citation Greenwald, Bruce, and Judd Kahn.

Each topic is linked to an index of publications on that topic.